March 2020, a sleepless night for Sabine be and Jean-Philippe Joly … While the coronavirus epidemic is in full swing, the two eyewear manufacturers observe with horror that the Javits Center, a New York building where the Salon Vision was to be held Expo, has just been transformed into a makeshift hospital.

A tremendous feeling of sadness overwhelmed them: this place, where joy and excitement to present their new models should reign, has become a place of combat against disease.

ALL
United
for a better
world

  • BEFORE: The circles have a round shape on the outside, like the earth that was turning roughly round before.

  • AFTER: Their inner face is dented, like the earth which does not turn very round Afterwards.

  • Hope: the red spatula, the identity of the Sabine be brand, becomes exceptionally green as a sign of hope for a better world.

  • End the disease: the other, square spatula is stamped with the COVID 19 logo, crossed out to end this scourge.

  • United against disease: as a sign of solidarity between peoples, each frame is engraved with the words BEFORE on the right circle and AFTER on the left circle, translated into 8 languages.

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